Direct mail copywriting is just another room in the house of copywriting. Success in writing direct mail copy is dependent upon your ability to stand out amongst all the other mailers stuffed into a person's mailbox, and to strike the right emotional chord in the reader in a quick and effective manner--the ability to spur the reader to action.
One of the most famous direct mail copy writing success stories of all time was a letter sent out by The Wall Street Journal years ago. It was a masterpiece of copywriting. No piece of direct mail advertising has ever had such an immediate and drastic positive impact on sales. It single-handedly increased the subscriptions to The Wall Street Journal more than anyone would have ever imagined. Such is the power of direct mail.
Another popular and successful organization to make heavy use of direct mail is the Publisher's Clearing House. They have revolutionized the way direct mail is used, making it a viable business model.
Here are some excellent books on the copywriting industry and writing direct mail pieces:
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells. This is a book for everyone who writes or approves copy--copywriting experts, account executives, creative directors, freelance writers, advertising managers... even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that get more attention, and sell more products.
Successful Direct Marketing Methods. This book is considered the "bible" of direct marketing. Teaches the craft of writing and producing direct marketing and direct mail pieces and programs.
If you are looking for direct mail copywriters, great online directories of copywriting professionals and services can be found on the Internet:
- Google's copywriting directory
- Google's direct mail directory
- Yahoo's copywriting directory
- Yahoo's direct mail directory